LOS ANGELES (KABC) — Mattel has revealed its 2025 Día de los Muertos Barbie and Ken dolls.
Every year, Mattel releases dolls in honor of the Mexican holiday that celebrates and pays homage to departed loved ones.

This year’s Ken doll, designed by Ari Sarinana, wears a Jalisco-style charro outfit featuring a sombrero and gold-accented vest and pants.
The Barbie doll, designed by Lynda Kyaw, is dressed in a three tier gown adorned with cempasúchil flowers.

The three-tier dress resembles the three levels that are placed on the altars made for Día de los Muertos. Each level represents a stage of life – the first level is the underworld, the second is the world of the living and the third is the spirit world.
The official flowers of the holiday are cempasúchiles. The bright orange marigold is known to help guide spirits to their family altars.
Cempasúchil flowers adorn Barbie’s dress and headpiece and are embroidered on Ken’s shirt.

The Barbie and Ken dolls, decorated with sugar skull style makeup, are available for purchase at Mattel Creations.
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